Rocket Reaction is an engagement marketing, public relations, and contingency consulting agency. A team specializing in the representation and advocation of professional atheletes. We create profiles based on the genuine interest and preferences of the player and partner these sources to create a true and authentic individualized brand specific for that athlete. Using high-end fashion outlets, such as Conde Nast: Vogue and Vanity Fair, GQ and Sports Illustrated, entertainment and entertainers and luxury lifestyle brands, we are specialized and specific in managing all marketing endorsements and brand management. We treat the "brand"/marketing of the athlete as an extension of their sports contract; an aid in the solicitation of brands of the athletes choice. We hyperfocus on the core of the brand, the athelete, and build extensions centerd around that nucleus.
Marketing the athlete is a beast of its' own to remain untamed in growth but meticulously nutured and managed such that the brand becomes a legacy that outlives the sports contract and continues building long-term sustainability that afford riches, but reach even higher than the rest to
obtain next level generational wealth.
With all having become a lost art, our most accomplished and unique success is our ability to focus on a higher power where we have remained steadfast in honesty, dignity, care, responsibility, leadership, professionalism and loyalty.
We provide palatable constructive critique with a focus on the legacy of brand. We have intimate relationships with the public and media outlets to ensure proper delivery and receipt of the professional athletes perspectives and point of views as they navagate through this highly critical and less than private world today.
Cheryl Ellsworth has superior credentials without fluff. She is known for her extreme passion and highly functioning sensibilities that make her sensitive to the needs of the professional athlete and entertainer.
Having experienced so much aversity and having met many of like challenges experienced by the brand, she has become the most accomplished contingency consultant on the market.
She understands what people desire most and manages to help business parties identify with change and challenge. Her ability to listen, show compassion and her understanding is what sets her apart from the rest. Collaboratively working with all media outlets and the public, she guarantees that the brand will be represented in the most positive light regardless of the circumstances.
Her team provides rejuvenation with the end goal of ensuring that all information represented is accurate without traditional and millenial media spin.
"Just make sure you notice the collateral beauty."
Collateral Beauty (2016)
the WE WORK STRATEGY
Diagnostic + Formula = The Solution
We help our clients invest and engage the right platforms to reach target consumers. We gather data and build the perfect engine to power the plan. We provide insight that generate specific impulses that make great brands greater by simple adjustments or added partnerships. We are the horse that generate the power; the workhorse. We create publishable, applicable and impactful results. We work.
LIVE
BAYOU COUNTRY SUPERFEST
Immediate gratification and proven results. Live experiences enable consumers to completely engage all of the senses in the brand. it's a combustion of emotion. we connect the guest experience to the brand by conveying key messages and creating lasting and personal impressions that drive purchase behavior and brand preference. we provide event-driven campaigns including sponsorship activations, multi-city tours, launch events, and more.
YA' DIG-IT
We help brands determine the most effective use of DIGITAL MARKETING. We offer full service community management, influencer marketing, social campaigns or social advertising. Our measurable solutions and results are accomplished by our excellent team and process; the workhorse that overcomes objectives and meet brand needs. #WINNING.
BRAND-IT
The mainsail and the headsail must work together. You bring the content and we will filter it to isolate a perfect equation. When every part is superior, it is difficult to determine the perfect combination. The torque and horsepower must be perfectly matched. We integrate brands into television, film and promotions. We select the perfect partnerships to thrust a perfect reaction. Providing full service, strategic and production solutions from original short branded content to long branded content. We often partner short and long brand over a specific distance and time to create a boom effect. The right partnerships with affinity create great efficacy.
the DYNOMITE-O-METER
Measurements + Analytics
Here is where great become greater. We never guess. We do the math at stage one. It's time to sit with our clients to determine what should be measured and develop the right track to gather the desired data. We interpret the data and convert it to practical and usable information. We then place it on the RocketReact Dynomite-o-meter to test the acceleration; a ROCKET REACTION.